About Michal

Michal represents high end fashion in Israel for the past 20 years. The first store established in 2003 in Holon city, after that in 2008 business expanded to another store in Tel Aviv locating in the epicenter of Israeli high-end fashion in Kikar Hamedina. We made a strategic decision to expand and strengthen our direction, emphasizing our commitment to offering the most exquisite, cutting-edge collections and pioneering with new young names available. As a result, in 2020 we have launched online store to be available to our clients across the whole country and overseas. In April 2023 we opened a new two floor flagship store (300 sq m) located also in Kikar Hamedina with a carefully curated decor that speaks directly to our mission and vision- A multi brand boutique. The moment you enter, you meet the most desired brands from all the fashion capitals in the world.
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